Why You Should List Your Home the Day After the Super Bowl

Dated: February 9 2022

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There’s no bigger game than The Big Game, is there? (Yes, we are allowed to say Super Bowl, as it turns out.) All of your friends and family gathered around the TV, yelling at football players, laughing at a fresh batch of Doritos commercials, chowing down on – statistically speaking – four buffalo wings per person? It’s the best!

And there’s another reason why I mark the Super Bowl on my calendar every year - for Realtors, it’s a big deal. And if you want to sell your home, I suggest you pay attention to the Super Bowl too; in my experience, the day after the big game is a magical time for home listings.

What makes it so special? You see, the Super Bowl, held in early February, marks the start of the spring season for real estate. While we’d argue that there are some strategic upsides to selling in the winter, there can be no denying that it’s the slowest period of the year, for buyers and sellers alike. For buyers, there are fewer listings on the market to choose from; for sellers, the unpleasant weather, the busy holiday rush, and the dearth of options mean that fewer people will be looking to buy at all.

In our experience, the period between Thanksgiving and the Super Bowl is one of the least fertile for real estate; once the championship rings are handed out, however, buyers seem to emerge from hibernation and the spring season – one of the best times of the year for sellers – begins in earnest.

While April to June is often thought of as the hottest period for real estate transactions, serious buyers tend to get started earlier in the spring. Their eagerness to get the deal done is often a major boom for sellers who hit the market at the right time. There’s also less competition for sellers in February and March before the market really heats up; banks are also less burdened with applications and inquiries at this time, too, meaning that your paperwork is likelier to be at the top of the pile.

In every calendar for the last five, we saw more contracts being written in either March or April than any other month over the entire Greater Cincinnati area. The graph below shows monthly closings, so you will see those March/April written contracts closed in May/June.  The lone exception was Covid-19's impact on the 2020 spring market, effectively shifting it back two months in reaction to Cincinnati's early-March lockdown.

And capitalizing on early spring with the Super Bowl strategy isn’t just a theory! Like a Hail Mary pass on third and long, we’ve seen it succeed in action!!

Storytime!  I once had a listing that went on the market at the beginning of the winter season, late November/early December. Though the property was listed at the right price based on market conditions, no one was biting. The issue wasn’t the property or the price, but simply a lack of buyers at that particular moment. 

Rather than panic, we held out.

“Watch,” I told my apprehensive Seller. “Right after the Super Bowl, you’ll get an offer.”

I was right. The day after the game, we had 2 new showings scheduled, and no more than 1 week after the game, we received an offer on the listing. And so, just like that, we went from no traffic at all (crickets) to a full-price offer.

So, when it comes to the Super Bowl, football stars don’t have to be the only big winners!

Want to talk to me about putting your Cincinnati home on the market?
Contact me today!!

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Michelle Meenach

Cincinnati’s Top 3% | Sr Sales Vice President | selling Fast for Top Dollar | from Neighborhood to Luxury, I'll help you find the Home you Love As your Realtor, I bring a breadth of experience a....

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